DJ Dubz - The Beat Goes On . . .
The Psychology of the Dance Floor - My job is to find a musical common ground with my audience; providing soundtracks that enhances the existing atmosphere and the vibe of the crowd. I want to make a connection with the actual humans on the dance floor. Even though I am busy mixing the tracks I am also the unseen guest on the dance floor.
I do not impose my musical agenda on the audience. I always read the crowd, take a few requests, and this allows me to pivot if what I am doing is not working. Nothing is certain: crowds change, venues change, moods change; even entire scenes change. Having a fluid approach allows me to make adjustments towards what’s working… allowing me to be an effective, memorable music selector. A happy crowd makes a happy DJ.